[ Tips ] 一分鐘使用導覽
商品編號： 9-709-450 出版日期： 2008/12/01 作者姓名： Yao, Dennis 商品類別： Other 商品規格： 4p 再版日期： 地域： 產業： 個案年度： 1991 -
商品敘述：
This case examines Intel''s response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before Intel''s response is known. The case can be used to discuss competitive interactions in pricing and marketing strategy, as well as general issues regarding entry deterrence or accommodation.
涵蓋領域：
Computers;Pricing;Competition;Oligopolies;Strategy;Technology;Marketing strategy;Market entry
相關資料：
哪些人也有訂購？